Nadh Thota's Thoughts

Biometrics is always one of very fascinating domains to watch. I am fortunate to be part of some very exciting landmark programs/studies in UK & India. In my previous post, I shared some thoughts & tips on 'Biometric Spoofing'. Physical Biometrics has dominated the landscape so far, but - we can't ignore the growth & importance of Behavioral Biometrics in times to come. So, this post of mine keeps focus on Behavioral Biometrics coupled with latest trends. Latest trends Research is in progress on new Biometric modals - Hand Geometry, Vein, Retina, Skin, Gait, Signature, Foot, Ear, Odor etc., Currently, though their market share is not significant, still at nascent stage, but - expected to grow in times to come Good research is in progress globally on Behavioral Biometrics - Biometrics based on behavioral traits help identify a person by some measurable activity Behavioral Biometric Solutions are cheaper than using Physical(also called as Physiolog

Recession is very common phenomenon for any economy in the run. But, survival of business is inevitable despite odds against. Only smarter Companies survive with sound strategy till better times to come. Idea of this post is to bring some facts & trends to the table that help Retail & SMB segments even in tough times. Below inputs are captured by me from thousands of Retail & SMB business Owners during my sales calls/studies conducted in London, UK. My Study reveals: My coverage includes Retail/SMB business Owners (B2C) across London Some of the locations include (but not limited to) - Hayes, Southall, Seven Sisters, Uxbridge, Ealing, Croydon, Hillindon, Harrow, Wembley, Hounslow, Oxford Circus, Picadilly Circus, Ilford etc., Retail is one of the worst hit verticals in London during recession Over 90 % respondents acknowledge the importance of e-Commerce for additional revenues Around 70 % believe - only way to survive in touch times is e-Commerce

London is known for its high business potential and for large CCTV Surveillance deployment, potential as well. Being 3rd richest City in the World, no wonder, London has Enterprise segment equipped with state of art Surveillance Solutions of all sorts. Current Market Size of Video Surveillance is $4B in UK and is expected to grow at 14% CAGR till 2017.However, limited focus was given to SMB & Retail Surveillance needs compared to Large Enterprise & City Surveillance. My Coverage was on SMB & Retail Verticals (High Street Shops/Malls & Market areas) in London.The following trends were captured from my sales calls & further study of thousands of Retailers & SMBs in London, UK. Snapshot - my Study CCTV Penetration is very high in London across all the areas Most common Camera models - Dome Cameras. IR Cameras, Box Cameras etc., Penetration of PTZ Cameras is less due to cost Weather proof & Vandal proof Cameras are common choice for out doo

My post covers my cold calling sales experience in London, UK. It is always interesting to watch ongoing debate on 'Cold Calling' & its relevance in digital era now. 'Cold Calling' - is one of the traditional & widely accepted approaches for 'go to market' (GTM) & carries mixed opinions on execution front. Key steps in the process include: meeting unknown potential Customer directly without any prior reference or appointment, sharing value proposition across the table and push for deal closure. My experience says, ' Cold Calling works well in London (UK) too '. Landed in London with HSMP visa on hand, being new to market, I have used the same process & tips which I picked up & practiced in India during my early days of Professional Sales Career. Interestingly, the core fundamentals won't change even after a decade, irrespective of your work place. However, smart fine-tuning is essential based on product/solution or

" Who Moved My Cheese?   " - written by Dr Spencer Johnson is one of the best rated books of our times.In this book,  “Cheese”  is defined as – 'a metaphor' for what we want to have in life, whether it is a job, a relationship, money, a big house, freedom, health, recognition, spiritual peace, or even an activity like jogging or golf. In my post, I tried to simulate the same concept for ' Deal' making , every day scenario for sales & marketing professionals. Let me define,  Cheese   =   Deal /Opportunity   and   Maze   =   Large /Key /Strategic Account  for us . Snapshot Having Cheese makes you happy -  Spotting new Deal in Key Account always makes us happy, more funnel for us The More Important Your Cheese is To You, The More You Want To Hold Onto It -  Sound Engagement Plan and fool proof execution in the Account make us clinch the Deal. Focus and close track of opportunity is extremely important If You Do Not Change, You Can Becom

'Biometric Spoofing' is defined as 'process of defeating Biometric System with fake Biometric sample'. Yes, inquisitive topic for discussion; but - Spoofing is always serious concern worldwide. Biometric Technology is believed as right fit solution to address security challenges including Spoofing attacks. But, in reality - not all Biometrics would stand fool-proof against advanced Spoofing attacks. My Post covers readings from my studies and experiments conducted in India, China & UK on Biometrics and latest Market trends. Idea is to highlight deficiencies & vulnerabilities of Biometrics and share tips & techniques for better preparedness for Spoofing. Biometric Technologies Some of Biometric Technologies widely used globally: Fingerprint Iris Face Voice Vein Though there are many other Biometric technologies in research, technologies with lesser market share currently are not taken into consideration for this post. Market Trends Globa