" Closing Deal on Friday... huh, are you crazy? " " Understand the Market first man, no way! Who will meet you in Weekend? " Comments received from my colleagues in London, while I was moving out of office on Friday, on sales calls planned for closure. As usual, I prepared deal promotion copies on CCTV/e-Commerce & jumped into market for hunt. Amazingly, I pulled out 7 deals worth over GBP10K that day alone! Myth: Customer won't meet for closures on Friday or in Weekend. Reality: London is amazing place for business. Customers meet 24*7*365 days if we make 'real' sense to them. In fact, I closed Deals on Christmas day too!! My learning in London Plan your day with aggressive daily deals Deal has to be really compelling, with sensible price discounts. Can be combo or group deal 'Me too - deal' doesn't work out. Differentiation is key for better mind share and recall Work out best deal with smart focus on market gaps