London is known for its high business potential and for large CCTV Surveillance deployment, potential as well. Being 3rd richest City in the World, no wonder, London has Enterprise segment equipped with state of art Surveillance Solutions of all sorts. Current Market Size of Video Surveillance is $4B in UK and is expected to grow at 14% CAGR till 2017.However, limited focus was given to SMB & Retail Surveillance needs compared to Large Enterprise & City Surveillance.
My Coverage was on SMB & Retail Verticals (High Street Shops/Malls & Market areas) in London.The following trends were captured from my sales calls & further study of thousands of Retailers & SMBs in London, UK.
Snapshot - my Study
- CCTV Penetration is very high in London across all the areas
- Most common Camera models - Dome Cameras. IR Cameras, Box Cameras etc.,
- Penetration of PTZ Cameras is less due to cost
- Weather proof & Vandal proof Cameras are common choice for out door needs
- IP Surveillance is widely accepted
- Retailers would like to plan for remote viewing over IP on their mobiles/tablets
- Police Compliance & Security concerns are fueling growth.
- London has over 5,00,000 cameras installed
- Average CCTV capture rate is 300 for each person daily and 220 for any Shopper in an hour in London
- Digital Video Recorder (DVR) is the most common model
- 4 Channel, 8 Channel are fast moving than 16 Channel DVR and higher models
- Open to use DVR cards with the existing Desktop for cheaper deployment
- Network Video Recorder (NVR) - yet to make an entry in Retail & SMB.
- Wireless CCTV Cameras are also gaining momentum
- Not interested in managing CCTV Video data storage
- DAS (Direct Attached Storage) & Built in Storage with Server is still preferred than high end NAS (Network Attached Storage) & SAN (Storage Area Network)
- Cloud based Video Surveillance back up is picking up to avoid hassles and to improve up time. Current Market Size is estimated as $1B in UK.
- Respondents believe - Back up of video data is a hassle
- 'Sony' is popular Chipset in CCTV Cameras, top of mind recall
- No brand preferences for DVR/Cameras/Storage, economic solution is the key
- Interested in turnkey solution includes supply, installation, support for an year, video footage maintenance
- Keen on bundles, deals and promos for better economics
- Video Analytics and EAS are gaining traction in Retail
Metrics - CCTV Cameras spread in London(area-wise):
Camera penetration is very high in Wandsworth where as Hounslow is the lowest populated.
CCTV Penetration: London Vs rest of World
London occupies top slot with the highest number of CCTV cameras of any city in the world. London's 33 councils operate approximately 7000 public CCTV cameras. Recent study reveals, one Surveillance Camera for ever 11 people in Britain. By comparison, Paris has 326 equivalent cameras only
Courtesy: BBC News
- The British Security Industry Authority (BSIA) estimated there are up to 5.9 million closed-circuit television cameras in the country, including 750,000 in Schools, Colleges, Care Homes, Hospitals etc.,
- Penetration of CCTV Cameras are more than 300,000 cameras in schools
- In Surgeries and health centres have an estimated cameras of 80,000 to 159,000
- Around 53,000 and 159,000 cameras are placed in restaurants, the report said.
Happy to share more inputs going forward. Any views or thoughts? You are most welcome.
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